Google Ads can be very useful for businesses; especially small ones. The benefits that come with using Google ads are simply worth it for your business. It offers you the ability to reach your target audience and an easy-to-track ROI.
However, before you begin to reap the benefits of this campaign, it is important you know how to actually set it up. The aim of this blog post is to teach you how to properly set up and interface google ads with your business.
- Create Your Account
The first thing you need to do is to go to the Google ads homepage and then click on the “Start Now” icon, located at the top right corner of the page. You will be asked to sign in with a Google account or create a new one.
- Decide On Your Business Name And Website
Once you are done signing in, you will be directed to another page where you will be asked to put in your business name and website. The inputted URLis where people who click on your ad will be taken to.
- Choose Your Advertising Goal
Next on the agenda is to choose your foremost advertising goal. You will be given four options: Get more website sales; get more calls; get more physical location visits; get more views and engagement on YouTube.
- Write Your Ad Copy
Crafting your ad copy requires a certain level of creativity and wit. It can be really difficult but you need to remember that the important thing is to create an ad that will attract and retain your audience. And in any case, Google helps in this area by giving tips on what you should write.
- Addition Of Keywords
Once you get to the next page, you can select keywords that align with your brand. Google makes suggestions on this if you don’t know how to work around keyword research. Once you are done selecting the appropriate keywords, click on the “Next” icon.
- Set Up Your Ad Location
On the next page, you are to choose the locations that you want your ad to appear. It could be close to your physical location, far from it or a combination of both.
- Set Your Budget
On this page, you will either make use of the budget options offered by Google or enter a budget that is exclusive to you.
- Make And Confirm Payment
Finally, make your billing information available.
And with that, you have completed the first beginner’s step to integrating Google ads with your brand.