Brand Tips, Design Tips

HOW TO PICK THE BEST LOGO FOR YOUR BRAND

A logo is the face of your brand and influences the way people/potential customers view your brand and the services/products it offers. As such, having the best look is extremely important in the branding process for your business. In this piece, the focus will be on things you should look out for when picking a logo for your business or brand. Let’s dive in!

  1. Simplicity: Your logo should look as simple as possible, there’s really no room for overdoing things when it comes to designing logos. Ensure that your logo portrays the image of your business in the simplest way possible.
  2. Memorable: A simple looking logo is easy to remember and recall, so try as much as possible to come up with a design people would easily recall even if they just took a simple glance at it.
  3. Versatility: Your logo should be designed in such a way it can be used in different backgrounds and mediums. This also helps with making your logo easily memorable.
  4. Complimentary: The icon of your logo should easily match the typeface to make it presentable and recognizable.
  5. Originality: Don’t copy common patterns and looks when designing your logo, try as much as possible to include something unique to your logo, after all a logo is a unique identifier for any brand/business.
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